Marketing – profitably determining the requirements and needs of customers,
is the management process responsible for forecasting and payment.
Supporting the business strategy for every company to succeed
There should be a marketing strategy. All thrown without a marketing strategy
steps, all budgets spent cannot be justified. The purpose of the marketing strategy is to analyze the market well, correctly identify our competitors,
develop the right product, market it correctly, increase sales and
must coordinate after-sales activities with customers.
Working in a planned and systematic manner has always been beneficial. That’s why Marketing
strategy includes all strategic steps in line with a single vision
and allows for advance planning.
During the training you will learn these topics:
The concept of marketing, its importance and purpose.
Development of marketing strategy, effective determination of business goals.
Effective product portfolio management, creating the right product and
What steps should be taken for branding, with a systematic approach
the ability to have a strong brand.
Effective organization of marketing communication work.
How to choose the right advertising agencies and how to effectively work with them.
Sales, production, finance, etc. effective working with such structures.
Preparation of marketing budgets, commercial marketing to achieve the target,
proper determination and effective management of brand marketing budgets.
Being able to measure the effectiveness of marketing work, management with KPIs.
Preparation of a complete Marketing plan.