PR campaign and communication plan for new education foundation

PR campaign and communication plan for new education foundationThe “Maarifchi” Student Loan Foundation was established in accordance with the action plan of National Education Development Strategy of Azerbaijan. The main objective of the Foundation is to create equal opportunities for higher education students, who experience problems with paying their education expenses by providing access to finance. Since, this Foundation is the first organization that provides loans to students, PR activities were necessary to inform public about the services of organization. Thus, the aim of the project was to develop a PR strategy and organize PR activities for public recognition and raising awareness among targeted population about the Foundation.

Key project information

  • Country:


  • Financing/Donor:

    Ministry of Education

  • Client/Project Beneficiary:

    Maarifci Student Loan Foundation

  • Project Size:

    Small (<$50k)

  • Contractor type:

    Solo contractor

  • Contract period:

    December 2015 - April 2016

Assignments delivered by Prima

PR Strategy is an important part of business planning that serves to gain exposure to organization’s audience using topics of public interests and through various channels. The Strategy includes designing communication campaigns, broadcasting and publishing news on traditional and social media networks, managing company reputation, and marketing activities (like brand awareness, event management, etc). Success in the field of public relations requires a deep understanding of the interests and concerns of each of the company's many stakeholders.

Stakeholder analysis is the process of the assessing a decision's impact on relevant parties and determining how the interests of those stakeholders should be addressed in a project. This analysis is frequently used during the preparation phase of a project to assess the attitudes of the stakeholders regarding the potential changes.

  • Stakeholders’ analysis and Communication plan was prepared in close consultation with the client and key stakeholders
  • A 3-year PR strategy was developed and presentation was conducted for the management.
  • PR campaign was started as a part of developed the strategy and PRIMA was monitoring and providing support.

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