Export consultancy for local fruit juice production company

Export consultancy for local fruit juice production companyThe client was specialized in fruit juice production, especially pomegranate juice that Azerbaijan is famous for. The purpose of the project was to facilitate the market expansion by developing export strategy and to doing country specific market analysis for the client, which aimed at exporting its products to Balkans and Eastern European countries. Based on request by the client, Prima provided consultancy in all level off export strategy starting from identifying the product standards in targeted markets to effective export recruitment during the project circle.

Key project information

  • Country:


  • Financing/Donor:

    Inter Travel Club Ltd.

  • Client/Project Beneficiary:

    Local leading company per fruit juice production

  • Project Size:

    Small (<$50k)

  • Contractor type:

    Solo contractor

  • Contract period:

    January 2016 - March 2016

Assignments delivered by Prima

  • EU product, labelling standards, and other requirements (for example, ingredients, brand recognition, and etc.) were investigated for the fruit juice products
  • Competitive analysis in targeted market and content pricing strategy were developed
  • Best possible logistics options were analysed
  • Company profile and product catalog was developed
  • Product development strategies were developed
  • Potential wholesale database with contact information was set up
  • Consultancy on hiring appropriate export specialists who have expertise in the targeted market was delivered

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