Local travel and tourism market capacity and customer behavior research

Local travel and tourism market capacity and customer behavior researchThe objective of travel and tourism market research project is to support the client to conduct local market/demand analysis and to conduct demand potential/ tourism forecast analyses. The results of the survey are used to develop new business strategy of the company, to detect main trends in forming preferences for choosing trip destinations in local tourism market, to define essential principles that affect demand formation in local tourism market and to conduct local tourism forecast analysis.

Key project information

  • Country:

    Azerbaijan

  • Financing/Donor:

    Inter Travel Club Ltd.

  • Client/Project Beneficiary:

    Inter Travel Club Ltd.

  • Project Size:

    Small (<$50k)

  • Contractor type:

    Solo contractor

  • Contract period:

    August 2016 - November 2016

Assignments delivered by Prima

  • Based on the SPP analysis (segment, product and price analysis) the survey methodology was developed
  • Survey questionnaire with about 180 questions was designed and the survey population was defined among customers and active local players in tourism market of the country
  • During 60 working days among determined survey groups 380 surveys were conducted
  • Analysis of incorporating conclusions was conducted and practical recommendations were drawn up.

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